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Work-led layout
Finished pieces and transformations lead the page, because the work is the argument and stock photography is not.
Master Upholstery Experts · New Zealand · Trades & services
Master Upholstery Experts — a Wellington trade site that reads like a portfolio
Upholstery is bought on evidence of prior work. We built a site that leads with the finished pieces and makes requesting a quote the single obvious next step.
The challenge
Where they started
A Wellington upholstery specialist competes against national chains and against the assumption that reupholstering costs more than replacing. The website has to do two jobs at once: prove the craft with real before-and-after work, and lower the perceived risk of asking for a price.
What we built
The platform, piece by piece
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A low-friction quote path
Quote requests are a single obvious action rather than a buried form, and the fields ask only what is needed to price the job.
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Local search foundation
Wellington-specific page copy, service structure and internal links so the business is legible for its own city.
Outcomes
What changed
- · The site proves the craft before asking for contact
- · Quote requests are one action from anywhere on the page
- · The business reads as a Wellington specialist, not a generic service
Platform details
What it runs on
- · Client: Master Upholstery Experts
- · Country: New Zealand
- · Sector: Trades & services
- · Year: 2026
Python / FlaskSQLiteVanilla JScPanel
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Branding & Design
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