1 / 3
One page, one job
Every section drives toward contact; there is no navigation to leak attention away from it.
R&J Tree Services · New Zealand · Trades & services
R&J Tree Services — a Wellington arborist landing page built to convert
A single-purpose landing page for a Wellington arborist: clear credential, visible work, and a phone number that is never more than a tap away.
The challenge
Where they started
Arborist work is urgent and local — a storm-damaged tree does not wait for a quote form to be answered. A multi-page brochure site dilutes that. The brief was one page that converts a panicking searcher into a phone call.
What we built
The platform, piece by piece
2 / 3
Trust up front
Credentials and completed work appear above the fold, because the buyer is assessing risk as much as price.
3 / 3
Mobile as the default
Tapping to call is the primary action on a phone, which is where nearly all urgent local search happens.
Outcomes
What changed
- · A single conversion path instead of a brochure
- · Credibility established before the ask
- · Calling works in one tap on the devices that matter
Platform details
What it runs on
- · Client: R&J Tree Services
- · Country: New Zealand
- · Sector: Trades & services
- · Year: 2026
Python / FlaskSQLiteVanilla JScPanel
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